Preparing Your Horse Business to Come out of Quarantine Strong
Many horse business owners are unable to serve their clients right now. If that is you, we are here to support you in any way possible, send us an email and let us know how we can help. Although times are tough, if you can use this opportunity to work ON your business, you just might return to serving clients more prepared than ever before.
When the sun comes out, and the quarantine lifts, people are going to be ready to get out of the house and have some fun. They are also going to be looking to get rid of their kids (in the I love you, but I need you to get out of this house right now kind of way). If you can be ready to welcome them with open arms, you might have your busiest summer ever.
So what can you do now to prepare for this possibility?
Batch Your Marketing
Prepare all of your marketing for your summer programs ahead of time. This way, you don’t have to spend a lot of time behind the computer once the quarantine is over. Write up your social media posts, schedule your emails, and update your GoHorse listing with information about your summer programs.
You can make your feed store flyers at the same time. Just don’t pay to have anything printed yet, and be ready to change dates if the quarantine goes longer than expected.
If you haven’t taken pictures of your property or horses recently, this is the perfect opportunity to do so. We’ve all used 5-year-old images because we were in a rush to get something out. That's not necessary this year. We have the luxury of time on our side, and more updated, higher quality photos make the transition between seeing you online, to becoming an in-person client a LOT easier.
When the property looks just like the pictures, and the horse you see online is the same horse you ride in the lesson, it’s easy for people to trust that what they see online is what they will get.
Take Care of Maintenance Projects
Have you meant to fix the arena gate, clean out the feed room, or find a new way to organize the mucking tools? These are annoying projects that often get put on the back burner during the busy season, but they’re always there, in the back of our minds, popping up at super inconvenient times like when you try to relax for 5 minutes.
If you have a reduced client load, or can’t serve clients at all, take this time to knock down that “needs fixing/organizing/cleaning someday” list. You will feel so much better when things get busy again, knowing that everything is in tip-top shape.
Plan Summer Activities
Have you always wanted to have a summer play day at the farm? Or maybe invite a clinician for a multi-day event?
Adding events and services to your program takes time and organization. We often mean to do these things, but running the day to day parts of our businesses keeps us too busy. If you are in this situation, reach out to that clinician or put the play day tentatively on the calendar.
You finally have time to make it happen, just be ready to be flexible with the dates of things as there is a LOT of uncertainty around that right now.
Also, it’s always a good idea to verify your insurance coverage when you add events and programs to your business.
We hope you are hanging in there during this time. Don’t hesitate to reach out if we can help you in any way.